Fruit Attraction 2024

Your Ultimate Guide to Fruit Attraction 2024

Fruit Attraction 2024 is set to be a remarkable event in Madrid, Spain, from October 8 to 10. Organized by IFEMA MADRID and FEPEX, this trade fair is one of the most important global gatherings for the fruit and vegetable sector. The event anticipates participation from over 2,000 exhibitors from 55 countries and international participation of over 100,000 professionals from 145 countries. Fruit Attraction is the place to be for anyone involved in the entire value chain of the fruit and vegetable market, from fresh produce marketing to worldwide marketing efforts. This guide will give you a sneak peek into what to expect, how to prepare, and how to make the most of your visit.

The Historical Significance of Fruit Attraction

Fruit Attraction, a trade fair held annually in Madrid, Spain, is a vibrant celebration of the global fresh produce industry. Since its inception, it has grown exponentially, attracting a diverse audience and confirmed participation of industry professionals and fruit enthusiasts from around the world.

Why Fruit Attraction 2024 is Worthwhile

Fruit Attraction 2024 is not just a trade fair, but a cultural experience. You'll get to taste a variety of fresh produce, learn about the latest trends in the industry, and network with professionals. The event also offers a unique insight into the vibrant culture of Madrid, with traditional Spanish music setting a lively atmosphere.

The Venue: IFEMA Madrid,

IFEMA Madrid, the host of Fruit Attraction, is one of the most prominent trade fair institutions in Europe. Its modern facilities, vast exhibition space, and strategic location make it an ideal venue for this international event. 

Events and Activities to Look Forward To

Fruit Attraction 2024 promises a packed schedule filled with exciting events and activities. This year's theme, "Discover the Essence of the Sector," underscores the fair's focus on innovation, quality, and diversity, reflecting the sector's strong commitment to advancing the industry.

Visitors can explore four main exhibition areas: Fresh Produce, Related Industry, Fresh Food Logistics, and the newly introduced Innova&Tech, which highlights innovation in plant genomics and smart agricultural technologies.

The star product of this edition is the avocado, with several initiatives centered around this superfood, including the Avocado from Spain Congress and cooking competitions led by renowned chefs like Daniel del Toro.

Spotlight on Innovation

The fair also offers several congresses and summits, such as Grape Attraction, Biofruit Congress, and Fresh Food Logistics The Summit, providing a platform for industry experts to share insights and discuss the latest trends. Additionally, The Innovation Hub and Fruit Next are spaces dedicated to showcasing new business developments, and the Innovation Hub Awards will recognize outstanding entrepreneurial efforts within the industry.

Schedules and Important Timings

Fruit Attraction 2024 will run from October 8 to 10, from 9:30 AM to 7:00 PM each day. It's crucial to plan your visit according to the events you are most interested in. For those eager to catch all the keynotes and demonstrations, arriving early is advisable to avoid long queues and ensure a good spot at popular sessions. The detailed schedule, including specific timings for each event, can be found on the official Fruit Attraction website.

Atmosphere and Dress Code

The atmosphere at Fruit Attraction is both professional and vibrant, reflecting the dynamic nature of the fresh produce sector, especially in an in-person event setting.

While there is no strict dress code, business casual is the most appropriate attire. Comfortable shoes are a must, given the vast area the event covers. The fair takes place at IFEMA MADRID, which spans ten exhibition halls, so be prepared for a lot of walking

Food and Drink at the Fair

Food enthusiasts will find plenty to savor at Fruit Attraction. The fair will feature several gastronomic zones, including the popular Factoría Chef, where live cooking shows and demonstrations will be held. This is an excellent opportunity to witness top chefs in action and sample their culinary creations.

Additionally, various exhibitors will showcase fresh produce, allowing attendees to taste fruits, vegetables, and innovative food products from around the world. The event also offers a chance to indulge in Spanish cuisine, with numerous food stalls offering traditional dishes.

Fruit Attraction 2024 Bag Policy and What to Bring

Fruit Attraction has a fairly relaxed bag policy, but it is always wise to travel light. A comfortable backpack or a tote bag should suffice for carrying essentials like a water bottle, business cards, and promotional materials you may collect from exhibitors. Security checks will be conducted at the entrance, so avoid bringing large bags or unnecessary items that could slow down your entry

Bounce: Making Your Fruit Attraction 2024 Experience More Convenient

The Role of Luggage Storage in Enhancing Your Experience

One of the challenges of attending an event like Fruit Attraction 2024 is managing your belongings. That's where Bounce comes in. As the largest luggage storage platform with over 10,000 short-term facilities worldwide, Bounce ensures that you can enjoy the event without worrying about your luggage. With Bounce, you can drop off your bag for a few hours or a few days at a low, affordable daily rate. Plus, every item stored through Bounce comes with $10,000 in BounceShield™ Protection.

Bounce in Madrid

With storage locations in over 2,000 cities, including Madrid, Bounce partners with local businesses to create secure storage areas. These partners range from souvenir shops and local hotels to restaurants and cafes. With Bounce's convenient luggage storage app and easy-to-use website, you can quickly find a storage location near the Feria de Madrid.

Things to Do in Madrid

Explore the City's Rich History

Madrid, Spain's capital, is a city rich in history and culture. Don't miss the chance to visit iconic landmarks like the Royal Palace, the Prado Museum, and the Retiro Park.

Indulge in Spanish Cuisine

Spanish cuisine is renowned worldwide. Make sure to try traditional dishes like paella, tapas, and churros.

Enjoy Madrid's Vibrant Nightlife

Madrid is famous for its vibrant nightlife. From flamenco shows to trendy nightclubs, there's something for everyone.

See You in Madrid?

Fruit Attraction 2024 promises to be an unforgettable experience. With Bounce's luggage storage solutions, you can make the most of your visit to Madrid. So pack your bags and get ready for an adventure filled with fresh produce, Spanish culture, and unforgettable memories. See you in Madrid!