Where to go shopping in Vienna

Does it make any sense to say that Vienna was once off the beaten path? This is the capital of modern Austria, after all, and before that, it was the capital of the colossal Austro-Hungarian Empire that spanned much of the European continent before collapsing after World War I. When it comes to international tourism, although Vienna always had its fans, it didn't attract the crowds of comparable cities like Paris and London.

Anyway, those days are over now. This city of incredible history, beautiful architecture, and classical music is now very much on the radar of visitors from around the world.

And it's a favorite among shoppers, too.

In the beautiful streets of central Vienna, you'll find all kinds of high-end stores, representing major international fashion houses or more local designers. But dig a little deeper, and you'll also find that the retail scene has room for independent artisans, specialty shops, and beautiful Christmas markets among the famous shopping streets of the city centre. Plus, Vienna's art scene is almost as internationally renowned as its music, so whether you're looking for luxury brands or something unique to hang on the wall, you can easily find it here.

To make things easier on yourself, use Bounce to look after your things. Whether you need to store luggage on your way to Vienna Airport, or just need a place to drop off a few shopping bags so you can go out to dinner, Bounce can help. We partner with local businesses throughout the city to make sure you always have a place in Vienna to drop off your stuff.

All you need to know when shopping in Vienna

Shopping in Vienna, like just about everything else in the city, seamlessly blends old-world charm with modern elegance. Depending on where you go, you can explore North American-style shopping malls, the gleaming glass windows of the world's luxury brands, or charming art galleries where you'll find something truly unique. Plus, there are street markets and food stalls to explore while visiting Vienna that will give you a completely different experience of shopping in the Austrian capital.

Shopping architecture

Vienna’s shopping districts feature elegant streets lined with luxury boutiques, grand department stores, and quaint artisan shops. Kärntner Straße and Graben are the city’s premier shopping streets, while areas like Neubau boast a vibrant indie and artisan scene.

Opening hours and seasonality

Most shops in Vienna are open from 9 AM to 7 PM, with shorter hours on Saturdays and closures on Sundays, except for stores in the train station and airport. Seasonal markets, especially during the Christmas season tend to be open a bit later and, in the case of Christmas markets, open every day. Be aware, though, that most of Vienna's Christmas markets do not open until December 1, and they close on December 24. So unlike other Christmas markets around the world, you won't be able to shop at these famous markets after Christmas Day.

Pricing and bargaining

Prices in Vienna are generally fixed, particularly in boutiques and department stores. Don't embarrass yourself by trying to quibble over the price at a fashion boutique or art gallery, because they would rather not sell anything at all than change the price. For unique finds, such as antiques or handmade crafts in markets, light bargaining may be acceptable. However, don't be too pushy. Remember that market traders need to make money too, and haggling is not a big part of Austrian culture.

If you want to save money, look out for end-of-season sales in January and July for great deals. Be aware, though, that Vienna is by no stretch of the imagination a cheap city to visit. If you want bargains, this is not the place to come. But if you want exquisite products that will remind you of one of Europe's most elegant cities, you're in luck.

Shop like a local

Carry reusable bags to align with Vienna’s eco-conscious values. These days, most stores have gotten rid of plastic bags entirely, and if you want a reusable fabric bag, it will add to the cost of your shopping. Austria uses the euro, and while credit cards are accepted in many places around the city, especially the flagship stores of major brands, having cash for smaller vendors is recommended. Like neighboring Germany, Austria is still a place where cash is king.

Vienna’s efficient public transport makes navigating its shopping districts a breeze. The Metro can get you across the city reliably and cheaply, so you can visit multiple shopping areas and sample everything they have to offer.

The coolest shops in Vienna

Vienna is home to an array of unique shops that offer one-of-a-kind experiences. Here are some standout spots:

Altmann & Kühne

Switzerland is famous for its chocolate, but the Austrians are no slouches when it comes to sweet treats either. Visiting this celebrated store in the heart of the city, just outside the Stephansplatz Metro station, is a rite of passage for any chocoholic in Vienna. This charming confectionery is famed for its miniature handmade chocolates presented in exquisite packaging. A perfect spot for edible souvenirs or indulgent treats.

Address: Graben 30

Mühlbauer Hutmanufaktur

If you've ever wanted to buy headgear at the same place Austro-Hungarian offices used buy their uniforms, this is your chance. For over a century, this hatmaker has been crafting stylish headwear that combines tradition and contemporary design. A true gem for those seeking unique fashion statements. Besides, a hat isn't the worst idea you can have, given Vienna's sometimes rainy weather.

Address: Seilergasse 10

Lichterloh

A haven for design lovers, Lichterloh specializes in vintage furniture and lighting from the 20th century. Each piece is a testament to craftsmanship and style. In this most historic city, visiting an antique store is bound to turn up some intriguing items from the past to add to your collection.

Address: Gumpendorfer Str. 15-17

Zuckerlwerkstatt

Step into this artisanal candy shop to watch traditional Austrian sweets being made by hand. The colorful confections are as delightful to watch as they are to taste. These traditional suites make great gifts, but that's only if you have the willpower not to eat them all yourself before you take your flight home.

Address: Führichgasse 3

Shopping experiences in Vienna

Vienna’s retail offerings extend far beyond fashion. From culinary delights to artistic treasures, the city has something for everyone.

Naschmarkt

Vienna’s most famous market is a sensory feast, offering fresh produce, spices, gourmet foods, and vintage items. It’s an essential stop for food enthusiasts and treasure hunters alike. Although popular with tourists, it's still a place where you can take the pulse of the city and experience its retail offerings like the locals do.

Address: Linke Wienzeile

Lobmeyr

If you're in the market for a new chandelier, you're in luck. This historic glassware store showcases intricate crystal pieces that have graced royal courts and grand hotels since 1823. A perfect place to pick up a timeless piece of Viennese craftsmanship. The shop even has its own museum that tells the story of this famous brand and its fortunes during the turbulent period of Austrian history since it first began operating.

Address: Kärntner Str. 26

Musikhaus Doblinger

Vienna is, above all, the city of music, so of course it has an excellent music shop. For music lovers, this store is a treasure trove of sheet music, rare manuscripts, and classical recordings. It’s a must-visit for anyone inspired by Vienna’s musical legacy.

Address: Dorotheergasse 10

Traditional shopping options in Vienna

For those who prefer classic shopping experiences, Vienna offers a variety of traditional and contemporary options:

Kärntner Straße

Vienna’s iconic shopping street is lined with luxury boutiques, international brands, and elegant cafés. It’s perfect for a leisurely shopping day in the heart of the city. Shop to your heart's content and then take a break in one of the beautiful and historic cafés or coffee houses, knowing you're participating in a grand Viennese tradition as you do.

Mariahilfer Straße

This bustling street is Vienna’s largest shopping avenue, offering everything from high-street brands to department stores. A favorite among locals and visitors alike.

Ringstrassen-Galerien

Located near the Vienna Opera House, this upscale shopping mall features designer boutiques, fine jewelry stores, and gourmet dining options.

Address: Kärntnerring 5-7

Shopping in Vienna is a harmonious blend of elegance, tradition, and innovation - just like the city itself. In Vienna, you can shop everything from bustling markets to luxury fashion boutiques to specialist stores that offer some of the finest goods you'll find anywhere.

And it's all made easier thanks to Bounce. Leave your purchases with us, and we can keep them safe while you continue shopping, go for a meal, or visit any of the city's incredible museums and art galleries. Thanks to Bounce, you'll never have to worry about how much you can fit in your bags while you enjoy the incredible retail opportunities Vienna has to offer you.